Permission based email addresses that have changed are crucial to maintaining online relationships that depend on consistent messaging to solidify and encourage participation in University events and activities. In fact, surveys have shown that 53% of email users who changed an email address also lost online relationships, and 45% of these specifically lost contact with email newsletters or preferred websites.

So, regardless of the reasons behind the continuous churn of email addresses - whether an ISP switch, residential move, job change, or an effort to avoid SPAM -- staying on top is a daily challenge. Fortunately, at BCI we have the capability to deliver a system that keeps you updated as your relations with alumni continue to grow.

Why wait for the inevitable when you can take proactive measures today that preserve and restore your institutions online relationships?