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At BCI we are well aware of the sensitivity that our clients have
regarding the use of what many consider to be private and confidential
information. Although the acquisition of email addresses may be
regarded as a step in that direction, we take every measure possible to
assure compliance with industry best practices and the S.877 CAN-SPAM
Act of 2003. Nevertheless, we encourage discussion amongstĀ your group, and whatever decision your organization makes, at least it will be an
informed one that everyone can participate in.
Our Pledge To Email Privacy
BCI
recognizes the expectations of email privacy and your constituents
deserve it. Finding the right balance to inform and build affinity at
your campus while laying the ground for an appeal requires a great deal
of marketing savvy. The manner in which this process evolves will
ultimately determine your success. Of course, there are many
road-blocks that must be navigated in this endeavor.
To guide
you along, BCI deploys a number of tools and procedures so that each
email project is compliant with all applicable state and federal laws
including the CAN-SPAM Act of 2003. It's a responsibility that comes
from the values we hold for all our clients security and peace of mind.
We just hope this pledge gives you the confidence to become actively
engaged in permission-based, broadcast email messaging with BCI. As
your trusted partner, we will assure your safety every step of the way.
The CAN-SPAM Act: Compliance Guide
Download the FTC's CAN-SPAM Act: FACTS for Business (PDF) or watch the informative video on CAN-SPAM Compliance.
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