BCI has helped many of the country's leading Universities and Colleges tap into a rich source of permission based, opt-in email addresses on alums, donors and other constituents. In addition, since BCI guarantees 100% deliverability of the new email addresses appended, there's plenty of reasons to begin using them in ways that are likely to open new doors.

The shift to email is beginning to show signs of a promising future. In a recent survey sponsored by CASE (Council For Advancement and Support of Education), 49% of respondents reported that they have already moved some of their Annual Fund raising to an email appeal, yet 77% say they are only soliciting less than 10,000 constituents. The survey also revealed that 44% find email appeals to be more cost effective than direct mail or telemarketing, while 41% claim it's too soon to tell.

The trend to divert more resources towards email campaigns is likely to continue as industry leaders embrace the risks of email marketing and invest in doing things better. Their commitment is encouraging to others with the promise that email marketing will eventually become a mainstay of how fundraising officers bring added-value to their institution.

When was the last time you looked to see how many off-line alums in your database could be re-energized through selective, well planned email messaging?

If you'd like to know how BCI can help you increase your database with guaranteed deliverable email addresses, please complete the sections that are relevant in the Project Request Form. We will contact you soon thereafter to discuss a match rate analysis of your database.

BCI can also help you determine how many of your existing email addresses are undeliverable, out of date, or just need some cleaning up.