BCI provides a safe and effective email append service that’s geared to higher-ed. Unlike a multitude of membership-based e-commerce sites, your alumni share a common bond and affinity at some deep level to your institution. How you engage and trigger those feelings through well-planned marketing efforts takes time and perseverance. Many of the unique attributes of your constituents will always be unknown, but they all share some debt of gratitude for their education. At BCI, we understand these dynamics. That’s why we’ve selectively partnered with leading email address source providers that hold large concentrations of graduates and undergrads preferred email addresses. BCI Email Append enables your alumni association to develop a broader base through email marketing campaigns and various fundraising activities. Whether you’re about to test a new solicitation, campaign announcement, or simply an option to how they prefer to receive University correspondence (i.e. newsletters, magazines, etc.), we have the data and expertise to help you get there.
Multiple opt-in, permission based databases containing over 600 million unique email addresses.
- Quality data: All matches flow through a series of hygiene programs to correct typos, syntax errors, invalid domains, etc.
- Guards against Spam, Blacklisting, Complainers, Malicious and toxic email addresses.
- Deliverability assurance: Verify or update undeliverable emails. Ping test during hygiene too.
- Service excellence: BCI experience and guidance every step of the way.
- Results uncompromised: Listen to what our clients say – references available
- Price: Volume driven for an unbeatable value.
How It Works
All records transmitted to BCI are received through a secured network server, and password protected. Once the file is received, validated – and confirmed with our client, we begin the append process by matching full name and address of your constituents through multiple databases to harvest the highest match rate possible. Strict matching algorithms that tie individuals’ full name and mailing address are utilized to ensure the best email address is found. BCI filters out all toxic and potentially harmful email addresses at this time, then replace them with alternate emails that may have been found during the append process. Next, all new email addresses found are processed through several email hygiene programs to eliminate invalid emails and verify or correct ones that are potentially undeliverable. The “good” emails are then downloaded into a file, and synchronized with a customized, opt-out permission letter, which we will help you create. This letter should include a separate header (JPG, TIF etc.) that mirrors your association’s logo and colour theme so it will be instantly recognizable to your constituents. The Subject and From a line of the message will display the name of your institution, to improve authenticity. We then set up an internal test broadcast that’s delivered to you, and a small “seed list” of individuals from your team to make sure the final version of your letter is launched exactly as you expect. Any changes to the message are completed at this time. Once you have approved the test, we blast the message to everyone we’ve found an email address for. BCI will monitor the results to verify deliverability while tracking bounces and opt-outs. You will receive a report of this shortly after the job is completed.
Free match rate report is available BEFORE you begin your project. No obligation to purchase.
Power in NumbersBCI maintains partnerships with several of the largest source providers of permission-based email address data in the industry. These sources are compiled from over 60 e-commerce sites and other multi-media channels with high concentrations in higher-ed and contain over 600 million verified, deliverable email addresses. BCI provides access to perhaps the most robust universe of permission-based, opt-in email address data anywhere to be found.
- Deliverable Match Rate at the Individual level: 15 to 25%
- Deliverable Match rate at the Household level: 25 to 45%
- No charge for non-matched records
- No charge for matched, deliverable opt-outs
- No charge for bounces